Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 8/6/2019

Working with a local partner, such as an agent or distributor, is the most effective way to reach Cambodian consumers.  A local partner can facilitate and expedite market entry through market knowledge and established networks.  In Cambodia, personal relationships can be the key to successful business transactions.
 

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