Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 7/12/2019

While price remains the most important factor in most purchase decisions, considerations of quality, durability, technology, customer support, and availability of service are also important.  Bolivians often view U.S. products as having higher quality, more technological innovation, and greater durability than other countries’ products.

For practical rather than legal reasons, U.S. firms selling high-tech products should provide training and maintenance support to their distributors and agents.  Companies with a complicated product or service use this method because it allows for effective after-sales service and more aggressive promotion of their products.

To be effective, all manuals, advertising, and sales materials should be in Spanish, since most Bolivians do not speak English.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.