Bolivia - Distribution and Sales ChannelsBolivia - Distribution and Sales
Because Bolivia is landlocked, merchandise must be delivered by air or transported overland from Chilean, Peruvian or Argentine seaports.
The most common method of distribution of goods is through the appointment of a qualified representative. Appointing an agent or distributor is advisable for companies seeking to develop a market on a sustained basis. Wholesalers (distributors) often import directly, and then distribute goods through urban retail outlets, frequently making use of small, often family-owned operations, and informal distribution channels. An alternative approach to distribution is to establish a local subsidiary or branch office. To distribute goods, many firms establish offices in La Paz, Santa Cruz or Cochabamba, with sales agents in other major cities.
It is very common, especially in the case of machinery and industrial supplies, for Bolivian buyers to contact producers directly. Bolivian buyers often prefer direct purchases in order to eliminate additional costs associated with using distributors. Direct buyers generally already have a means of arranging for transportation and importation paperwork.