Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 1/9/2020

Most exporters to Uruguay find that a local distributor or representative is necessary to penetrate the market, although it is not legally required.  Distributors provide strategic support for positioning brands in the market through promotion and advertising.  Furthermore, local distributors understand Uruguayan culture and provide support on the bidding process.  Additionally, a good distributor or representative assists with after-sales service.  This value-added service is increasingly important for Uruguayan customers, and contributes to a positive image of U.S. firms doing business abroad.

U.S. companies are invited to make full use of the wide range of market entry and partner search services offered by the U.S. Department of Commerce’s U.S. Commercial Service in Uruguay.  For a full list of services provided by our Commercial Unit, please check the US Commercial Service Uruguay.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.