Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 1/9/2020

The recommended strategy to enter the local market is for interested parties to visit Uruguay, interview potential partners, and name a representative/agent.  Business relationships and creative financing terms are important for success in Uruguay.

All import channels are available:  agents, distributors, importers, trading companies, subsidiaries, and branches of foreign firms.  Sales outlets and supermarkets are traditional storefront retail locations. U.S. suppliers should carefully evaluate potential in-country agents or distributors. 

U.S. exporters are encouraged to take advantage of the export promotion support offered by the U.S. Commercial Service office at the U.S. Embassy in Montevideo. 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.