Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 1/9/2020

Local advertising agencies are available. Many companies offer English-speaking professionals and have experience working with U.S. and international companies.  Several local ad agencies produce TV commercials for foreign clients. El Pais, El Observador, and La República are the leading newspapers in terms of circulation, while Búsqueda is a highly respected, weekly business-oriented journal. Television and radio advertising are also widespread. Several major international advertising agencies maintain offices in Montevideo. Digital media readership increased five-fold in the last eight years.

Traditional media outlets can provide ad-based campaigns and can offer a mix of printed and digital ads on their platforms, including El País, El Observador and La Diaria. For retail products, companies may rely on TV and radio ads.  Television and radio have huge penetration countrywide. Creating a local social media page for the company/product/service for targeted audience is recommended.

Web Resources for Advertising:
o El País – www.elpais.com.uy
o El Observador – www.elobservador.com.uy
o La República – http://republica.com.uy/
o Radio El Espectador – http://www.espectador.com/
o Saeta TV – http://www.canal10.com.uy/
o Montecarlo TV - http://www.montecarlotv.com.uy/
o Teledoce TV – http://www.teledoce.com/
o VTV- http://www.vtv.com.uy/
o TNU's (Televisión Nacional Uruguay) Newsroom (State-owned TV station) http://www.tnu.com.uy/

The Embassy periodically hosts industry-specific and/or cross-industry trade missions. Details on how to
participate in these trade missions may be obtained from the Commercial Section, U.S. Embassy Montevideo, Tel:
(5982) 1770-2776 or by e-mail at: Office.Montevideo@trade.gov.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.