Ukraine - Trade Promotion and AdvertisingUkraine - Trade Promotion
Despite the continuing political and economic complexities in Ukraine, the advertising and communication industry has begun to rebound. According to the All-Ukrainian Advertising Coalition, total volumes in the advertising media market will increase by 26 percent in 2018 to reach nearly $800 thousand (UAH 20.5 million). The most rapidly growing channels will be TV advertising (26 percent growth), Out-of-Home Media (24 percent), and Internet advertising (30 percent).
Ukraine’s Top 5 TV Channels (according to MediaBusiness Review):
National trade shows and exhibitions continue to be an effective way to introduce products to local buyers. A full listing of the international, nationwide and, or regional trade shows is available at here.
Major local trade show organizers and trade fair authorities include:
The U.S. Commercial Service actively promotes the products and services of U.S. companies at local major trade shows by organizing and staffing U.S. Product Literature Centers.