Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language
Last Published: 8/6/2019

The most important sales factors in Ukraine include promotion (localized promotional advertising, TV advertising, direct sales, and online advertising) and sales channels (traditional retail, online sales).  Common Ukrainian online advertising channels include: Top Shop TV and Telemedia, and AllBiz.

Ukrainian consumers do not like Western brand name products manufactured in Asia.  U.S. goods tend to have strong reputations but are not widely available on the local consumer market, consequently, a tag “made in the USA” increases consumer interest and confidence.
 

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