Turkey - Trade Promotion and AdvertisingTurkey - Trade Promotion
A variety of trade promotion and advertising channels exist in Turkey, from print to visual ads. U.S. exporters might benefit from various advertising channels according to their marketing strategies. In Turkey, there are over 19 national TV channels that can be used for commercial advertising. Additionally, digital media and online ads have become very popular. Newspaper and magazine ads can also be effective trade promotion tools for U.S. exporters.
The leading English language newspapers are the Hurriyet Daily News and Turkiye Newspaper.
Major newspapers in the Turkish language are Cumhuriyet, Dunya, Hurriyet, Milliyet, Sabah and Sozcu. Among these, the country’s primary newspaper specializing in commercial/economic issues is Dunya. Many companies use Dunya’s sectorial appendix for advertising. Major weekly or monthly business periodicals are: Turkish Time, Para, Economist, Capital and Fortune Turkey.
Various business associations and specific sector periodicals such as: Ambalaj Dunyasi (packaging), C4 Defence (defense), Dunya Insaat (construction), PetroTurk (oil & LPG), Gas & Power (oil and gas/electric power generation and distribution), MetalSan (iron and steel), and Turkdokum (casting), serve as potential advertising channels.
Most media links are available at: www.gazeteler.com and www.dergiler.com.
The Union of Chambers and Commodity Exchanges of Turkey (TOBB) publishes local trade fairs and shows on its website annually. In addition, CS Turkey’s Business Service Provider directory is designed to help U.S. companies identify professional service providers to assist them in the assessment, completion and/or financing of an export transaction.