Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.
Last Published: 6/17/2019

Turkey offers a promising but often complex and challenging market, requiring adaptability, persistence and often patience.  U.S. exporters may face many of the same challenges that exist in other semi-developed markets, such as instances of inconsistent or contradictory policies, regulations and documentation requirements; tariff increases on numerous products; localization requirements on various industries; lack of transparency in tenders, as well as difficulties with the public procurement process, including price preference for Turkish companies and burdensome documentation; and a time-consuming, unpredictable judicial, legal and regulatory framework.  Furthermore, Turkey is experiencing an economic downturn since 2018 that has weakened demand in both private and public sectors.  Rising interest rates, burdensome debt levels (much of which is denominated in dollars and euros), a weakening Turkish lira and rising unemployment all weigh heavily on any foreign or domestic firm’s ability to sustain, much less grow, its operations in country.  The most effective method to address these obstacles is to work with a Turkish partner to obtain local insights and determine potential solutions.  Careful planning and patience are the keys to success in Turkey.  While success can never be guaranteed, CS Turkey is here to help U.S. business navigate the Turkish business environment.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.