Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 6/17/2019

Companies wishing to conduct direct marketing must be legally established in Turkey and obtain an operating license from the Ministry of Trade.

In Turkey, the most popular products offered through direct marketing are cosmetics and personal care items as well as housewares and home furnishings.   Eighty percent of the 850,000 direct sales representatives are women.  The market is dominated by international companies, many of which are members of the Turkish Direct Selling Association, founded in 1994.

Over the past five years, due to the rise of online retail and the increase in beauty/cosmetics stores across the country, direct marketing has been in decline as a retail channel in Turkey.  In 2018, the total market size was estimated as $260 million, a marked decrease from the year prior.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.