Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 6/17/2019

The Turkish National Franchising Association, Ulusal Franchising Dernegi (UFRAD), a member of the International Franchising Association (IFA), is traditionally the first point of contact for new market entrants and is an excellent meeting point for prospective franchisers and franchisees.  While franchising has experienced significantly strong growth in Turkey, a recent weakening of the Turkish economy and thus of consumer demand, coupled with a highly saturated market could mean significant challenges for new entrants.  Foreign franchises in Turkey tend to be concentrated in fast food restaurant and apparel concepts, but other business types are increasingly represented as well.  

Resources and Key Contacts:

National Franchising Association (Ulusal Franchising Dernegi-UFRAD)
Inonu Caddesi No: 40
Florya, Istanbul, Turkey
Tel: [90] (212) 599 1784
Fax: [90] (212) 425 5759
ufrad@ufrad.org.tr
www.ufrad.org.tr

The IFA, headquartered in Washington, D.C., has been active in Turkey, often partnering with UFRAD to organize visits by U.S. franchisors.  Furthermore, most large U.S. accounting/auditing/consulting firms, many U.S. banks, and several U.S. law firms also have offices in Turkey to assist American firms interested in the Turkish market.
If you need more information about franchising opportunities in the Turkish market, contact:

Gozde Sezgin
U.S. Commercial Service Turkey
gozde.sezgin@trade.gov
www.export.gov/turkey

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.