Tunisia - Using an Agent to Sell US Products and ServicesTunisia - Using an Agent
The utilization of well-informed and connected local agents/distributors is crucial for succesful introdution of products into Tunisia. Their knowledge of the local market and players can make the difference between commercial success and failure. To assist U.S. firms in finding potential partners, U.S. Embassy Tunis, a U.S. Foreign Commercial Service Partner Post, provides services such as International Company Profiles (ICP), International Partner Searches (IPS), and Gold Key Matching Services (GKS).
Many Tunisian businesses are family-owned or -controlled. While some might welcome foreign investment in distribution or marketing ventures, they may be resistant to ceding control to foreigners. Distribution or marketing contracts should be very specific about financial obligations and performance measurements. U.S. firms should also consider establishing contracts to cover a probationary period for any prospective partner.
Tunisian commercial legislation contains provisions designed to protect minority shareholder interests. With few exceptions, exclusive distribution contracts in Tunisia are forbidden by law.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Many Tunisian businesses are family-owned or -controlled. While some might welcome foreign investment in distribution or marketing ventures, they may be resistant to ceding control to foreigners. Distribution or marketing contracts should be very specific about financial obligations and performance measurements. U.S. firms should also consider establishing contracts to cover a probationary period for any prospective partner.
Tunisian commercial legislation contains provisions designed to protect minority shareholder interests. With few exceptions, exclusive distribution contracts in Tunisia are forbidden by law.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.