Discusses pricing formula and other fees, value-added tax (VAT), etc.
Last Published: 7/14/2019
Except for most subsidized foods, products in Tunisia’s urban markets are priced at levels roughly equivalent to or slightly below prices in major U.S. urban centers.

U.S. durable goods (e.g., machine tools and generators) are available on the Tunisian market and tend to be significantly more expensive than European or Asian models.  While the base price for many of the Asian models is lower, the price advantage for European products is mostly due to the duty-free import of EU products into Tunisia under the Association Agreement, as well as European firms’ lower transportation costs. 

U.S. suppliers of manufactured goods have appeared reluctant to deal directly with Tunisian distributors for a variety or reasons, including differences of language and business culture.  Local distributors have expressed strong interest in eliminating the “middleman” European offices that have responsibility for the regional market and dealing directly with Amercian companies.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.