Tunisia - Trade Promotion and AdvertisingTunisia - Trade Promotion
Marketing/advertising opportunities include sporting event sponsorship, industry-specific trade fairs, direct mail, outdoor/vehicle advertising, print media, and electronic media. Company sponsorship of television programs, particularly locally produced programs, is growing rapidly. The local print media in Tunisia accepts paid advertising. Local attorneys or marketing specialists can advise foreigners on the acceptability of various aspects of a promotional campaign.
For marketing purposes, urban society in Tunisia is heavily influenced by European standards. Broadcast media has begun to saturate the listener and viewer market. The state-run Tunisian broadcasting authority, ERTT, broadcasts two Arabic-language television channels. Satellite television is very popular, and many private radio and TV stations have launched in the past 20 years, particularly following Tunisia’s 2011 revolution. Radio Zaitouna, one of Tunisia's most popular radio stations, features mostly religious content and often advertises Islamic services in banking and “Takaful” insurance, a co-operative system of reimbursement in case of loss.
Foreign commercial television advertising is accepted, but under stricter standards than for print media. For advertising in newspapers, websites, private radio stations, and private TV channels, the cost is equal for foreign or local-origin goods.
Legally, the dominant portion of any storefront sign must appear in Arabic. However, in practice, dominant French and English language signs are widely used. This policy is irregularly enforced .
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
For marketing purposes, urban society in Tunisia is heavily influenced by European standards. Broadcast media has begun to saturate the listener and viewer market. The state-run Tunisian broadcasting authority, ERTT, broadcasts two Arabic-language television channels. Satellite television is very popular, and many private radio and TV stations have launched in the past 20 years, particularly following Tunisia’s 2011 revolution. Radio Zaitouna, one of Tunisia's most popular radio stations, features mostly religious content and often advertises Islamic services in banking and “Takaful” insurance, a co-operative system of reimbursement in case of loss.
Foreign commercial television advertising is accepted, but under stricter standards than for print media. For advertising in newspapers, websites, private radio stations, and private TV channels, the cost is equal for foreign or local-origin goods.
Legally, the dominant portion of any storefront sign must appear in Arabic. However, in practice, dominant French and English language signs are widely used. This policy is irregularly enforced .
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.