Describes what is customary in the market for sales and customer support.
Last Published: 7/31/2019

Although sales service and customer support are relatively undeveloped, more local businesses are attempting to provide quality service to their customers.  Firms selling capital equipment and technology may wish to emphasize product quality and after sales service.  Foreign companies will need to train their local distributors and agents to communicate their firms’ distinctive customer service policies and standards.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.