Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 7/26/2019

 

Direct marketing is not well developed in North Macedonia.  Facebook advertising is the most successful channel; techniques such as direct mail, telemarketing, and television sales are less popular.  Home demonstrations and door-to-door sales are not used; however, Avon has reported success with direct selling.

Direct marketing and selling from the United States to North Macedonia is still quite difficult due to North Macedonia’s low purchasing power, the high cost of shipping, and lack of security for packages.  Citizens in North Macedonia still prefer to pay with cash; debit and credit card usage is growing yet lags behind other European countries.  North Macedonia is behind in access to electronic payment systems and innovative payment solutions.

North Macedonia’s Law on Personal Data Protection requires that customers be given the opportunity to object to the processing of their personal details and to opt-out of having their personal data used for direct marketing purposes.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.