Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 7/31/2019

  • The best strategy to enter the market varies according to the product, service, industry, and company’s long-term strategy.

  • Visiting the country to determine the best market entry strategy is recommended.

  • Before choosing local agents or distributors, due diligence is crucial.  Maintaining close contact with them is also important.

  • Establishing qualified local legal services for contract negotiations is highly advisable.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.