Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 7/21/2019

Sales and marketing techniques in Nicaragua are similar to those employed in the United States.  Trade fairs and industry-specific trade shows are common.  Nicaraguan companies have begun to adopt modern marketing techniques, including door-to-door advertising, point-of-sale promotions, and internet sales.  Spanish language is a must.
 

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