Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 7/21/2019
U.S. citizens should be aware of - and consider strategies to mitigate - the physical, financial, and reputational risks of doing business or investing in Nicaragua.

The use of agents and distributors is the most common way to export U.S. products and services.  Face-to-face meetings are generally required to establish business relationships; U.S. companies should visit potential partners or agents prior to entering into a relationship.  A local lawyer should be consulted as part of due diligence to vet potential local partners.

Nicaraguan is geographically small, but it can be challenging to access due to limited transportation infrastructure.  Identifying one representative for the Pacific and central regions and another for the Caribbean coast is often required to ensure nationwide coverage.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.