Discusses pricing formula and other fees, value-added tax (VAT), etc.
Last Published: 8/16/2019

The Netherlands is an extremely competitive market with high receptivity to U.S. products and services.  When pricing a product for sale in the Netherlands, U.S. exporters should be aware of additional costs that can reduce profit margins below those in the United States.

Most goods in the Netherlands are charged a VAT of 21 percent.  Imported goods are also subject to import duty.  The costs of transportation, freight forwarding, and customs brokerage charges will further diminish profit margins, as will commissions to agents and distributors.  Commissions and retail profit margins are generally higher in the Netherlands than in the United States.

Product pricing depends on a myriad of variables including channels of distribution, product, season, consumer receptivity, and economic climate.  The Commercial Service can offer U.S. exporters advice on product pricing upon request.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.