Netherlands - Distribution & Sales ChannelsNetherlands - Distribution & Sales
Contributing eight percent to national GDP, the transportation and distribution sector is a key sector in the Dutch economy. This sector employs over 400,000 people and takes advantage of the Netherlands’ strategic geographical position. The Netherlands is the gateway to Europe as illustrated by the following facts: Rotterdam, the largest port in Europe, handles about 41 percent of all sea cargo in Europe; Amsterdam’s Schiphol Airport is Europe’s fourth largest airport; and the Dutch carry out 27 percent of all international road transport and 50 percent of all European inland shipping. The Dutch transport and distribution sector handles around 1.4 billion tons of goods annually. Major sectors include sea cargo, inland shipping, road cargo, rail cargo, air cargo, and pipeline transportation. The Dutch logistics sector is also a strong proponent and user of the just-in-time (JIT) logistics model.
Introducing new products into the Dutch market is relatively uncomplicated. Product representation throughout the Netherlands is facilitated by the compact market. Depending on expected sales volume, product support requirements, and marketing techniques, exporters should consider the following options:
- Establishing a sales office to serve the entire country and provide a distribution base for the rest of Europe.
- Selling through an agent or distributor whose activity may cover specified areas, the entire Benelux region, or include wider European sales.
- Selling through established wholesalers or dealers.
- Selling directly to department stores, retail chains, retail cooperatives, consumer cooperatives, or other purchasing organizations.