Netherlands - Direct MarketingNetherlands - Direct Marketing
Companies in the Netherlands spend more than $1.5 billion annually on direct marketing, making it the third largest marketing medium after television and daily newspapers. Digital marketing continues to grow rapidly. Online advertising will soon account for a market share greater than all other mediums combined.
Printing, handling, and distribution costs are higher in the Netherlands compared to the United States. Distribution costs compose one-third of total costs.
The most active sectors using direct marketing are retail and financial services. Three-quarters of direct marketing mailings are aimed at consumers in these two sectors.
A wide range of EU legislation impacts the direct marketing sector. Compliance requirements are stiffest for marketing and sales to private consumers. Companies need to focus on providing consumers clear and complete information prior to a purchase, and they need to comply with privacy regulations protecting customer data.