Malawi - Trade Promotion and AdvertisingMalawi - Trade Promotion
Sellers advertise their products and services through a variety of media including road-side signs, billboards, and advertisements in the main daily newspapers and on radio and television. The two national daily newspapers "The Nation" and "The Daily Times" have circulation of around 35,000 copies with their sister weekend editions achieving slightly more. State-owned MBC Radio and privately-owned Zodiak Broadcasting Station reach significantly larger audiences nationwide. Urban private radio stations, including Capital FM, are also popular and may be preferred for advertising in the cities of Blantyre, Lilongwe, Mzuzu, Zomba, and surrounding areas.
Malawi Broadcasting Corporation (MBC) TV is the main television station and is funded and controlled by the Government of Malawi. Zodiak TV and Times TV have recently gained popularity and reach all major urban areas in Malawi. Only the affluent subscribe to pay TV, be it digital-over-the-air (GoTV) or satellite (Zuku, DSTV).