Malawi - Direct MarketingMalawi - Direct Marketing
The Malawi business community is familiar with U.S. products. A U.S. company may market directly through an established importer or agent or by opening an office in Malawi. Competitive pricing and reliability of supply -- despite transportation bottlenecks and unpredictable border-crossings -- are essential to enter and stay in the market. Most products imported into Malawi have traditionally come from nearby South Africa and Zimbabwe. In recent years products from the Middle East and China have been quite successful in Malawi due to their cost advantage. However, many Malawians value quality and durability as well as price.