Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 8/13/2019

The use of e-commerce in Kenya has grown significantly over the last few years, especially among small and medium enterprises (SMEs).

The Kenya Communications (Amendment) Act of 2008 is Kenya’s adoption of the United Nation’s Model Law on Electronic Commerce of 1996. The highlights of the law include: promotion of e-government and e-commerce by increasing public confidence in electronic transactions; legal recognition of electronic records and electronic (digital) signatures; imposition of new offenses with respect to cybercrimes involving electronic records and transactions and the use of computing and telecommunications equipment; and clarification of legal uncertainties about the admissibility of electronic records as evidence in court proceedings. According to the Communications Authority (CA) quarterly report, the number of wireless broadband subscriptions grew by 35.2 percent in 2017to reach 17 million subscriptions, up from 12.6 million reported in 2016, marking a penetration level of 39.7 percent. Mobile broadband subscriptions account for 94.3percent of the total broadband subscriptions.

The Kenya Communications (Amendment) Act of 2008 is Kenya’s adoption of the United Nation’s Model Law on Electronic Commerce of 1996. The highlights of the law include: promotion of e-government and e-commerce by increasing public confidence in electronic transactions; legal recognition of electronic records and electronic (digital) signatures; imposition of new offenses with respect to cybercrimes involving electronic records and transactions and the use of computing and telecommunications equipment; and clarification of legal uncertainties about the admissibility of electronic records as evidence in court proceedings. According to the Communications Authority (CA) quarterly report, the number of wireless broadband subscriptions grew by 35.2 percent in 2017to reach 17 million subscriptions, up from 12.6 million reported in 2016, marking a penetration level of 39.7 percent. Mobile broadband subscriptions account for 94.3percent of the total broadband subscriptions.

The Kenya Communications (Amendment) Act of 2008 is Kenya’s adoption of the United Nation’s Model Law on Electronic Commerce of 1996. The highlights of the law include: promotion of e-government and e-commerce by increasing public confidence in electronic transactions; legal recognition of electronic records and electronic (digital) signatures; imposition of new offenses with respect to cybercrimes involving electronic records and transactions and the use of computing and telecommunications equipment; and clarification of legal uncertainties about the admissibility of electronic records as evidence in court proceedings. According to the Communications Authority (CA) quarterly report, the number of wireless broadband subscriptions grew by 35.2 percent in 2017to reach 17 million subscriptions, up from 12.6 million reported in 2016, marking a penetration level of 39.7 percent. Mobile broadband subscriptions account for 94.3percent of the total broadband subscriptions.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.