Kenya - FranchisingKenya-Franchising
Franchising is growing in popularity with brands such as KFC, Pizza Hut, Subway, Domino’s Pizza, Cold Stone Creamery, and Pretzels present in Kenya. There are no McDonald’s, or Wendy’s restaurants in Kenya. While franchising is most common in the hospitality industry, other franchising industries in Kenya include the clothing industry and real estate.
Key impediments to franchising include lack of support by the judicial system in terms of intellectual property protection and timely resolution of IPR cases. The lack of available local supply that meet required quality standards, frequent infringement of the franchise agreement and a lack of commitment by the franchisees, a limited customer base, and a lack of understanding of the franchising concept in general also present challenges to introducing more U.S. franchises to Kenya. Despite these challenges, increased local inquiries about U.S. fast food and auto rental franchises clearly indicate that local interest in franchising exists.
Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Key impediments to franchising include lack of support by the judicial system in terms of intellectual property protection and timely resolution of IPR cases. The lack of available local supply that meet required quality standards, frequent infringement of the franchise agreement and a lack of commitment by the franchisees, a limited customer base, and a lack of understanding of the franchising concept in general also present challenges to introducing more U.S. franchises to Kenya. Despite these challenges, increased local inquiries about U.S. fast food and auto rental franchises clearly indicate that local interest in franchising exists.
Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.