Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 8/13/2019

Kenya is one of the key logistical conduits into the East Africa Community (EAC) and many foreign companies establish their regional headquarters in Kenya.

When negotiating an agent or distributor agreement with a potential Kenyan partner, there are many considerations to take into account. See Chapter 3 of the Country Commercial Guide for more information on working with agents and distributors. The Commercial Service in Nairobi provides a variety of services to assist U.S. firms with market entry. Please refer to Chapter 10 of the Country Commercial Guide for further information on our services.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.