Kenya - Direct MarketingKenya - Direct Marketing
There is some penetration by direct marketers of personal care, home, and cosmetics products, but sales volumes in these categories by individual importers and trading companies are larger. Some of the major companies that have had a success are GNLD, Tianshi, Forever Living, Tiens, and Oriflame. Direct marketing of U.S. products in Kenya today is mostly limited to major-purchase items. This includes major tender (bid) items and/or single sale items.