Discusses the state of direct marketing and what channels are available for companies to use direct
Last Published: 8/6/2019

Mail order sales and catalogs have historically not been popular, though moves towards deregulation and liberalization in Jamaica have compelled retailers to utilize additional ways of getting their message to customers and achieving sales growth.  Some local firms use direct mailings of promotional materials and telephone marketing.  Local credit card companies sometimes target cardholders through direct mailing, offering goods and services.  Network marketing for the promotion of products has also been successful in Jamaica.

Online direct marketing is becoming more popular and social media has grown in popularity as a means for businesses to connect directly with customers.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.