Egypt - PricingEgypt - Pricing
Although Egypt traditionally is a price-sensitive market, there is an increasing awareness and consideration of additional factors, such as quality, product life and operating costs. In terms of consumer goods: an increasing number of people are willing to pay for quality. Egypt has an estimated five million “A class” consumers, and these end-users are well educated and familiar with foreign goods and services. They continuously seek high quality and well-priced goods, though price is not always the deciding factor. Because of their education and experience with travel abroad these end-users have become very receptive to western products and services, particularly those bearing the American brand. Some of these end-users include tourists from Arabian Gulf countries, which represent a strong seasonal demand factor. However, the same affluent Egyptians who may buy a Mercedes will tend to outfit their new factories with used equipment if they can cheaply transport a "complete" factory from abroad.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.