Congo, Democratic Republic - Market Entry StrategyCongo (DR) - Market Entry Strategy
There are four possible market entry strategies:
- Exporting to Congolese retailers: Because of a limited industrial base in the DRC, few finished goods are produced in the DRC. The vast majority of consumer and finished goods are imported.
- Joint-venture: Many sectors require in-depth knowledge or expertise, capital, and analysis of the market, which only a local partner can provide; entering the Congolese market through a joint-venture can be beneficial. Businesses should be sure to conduct thorough due-diligence prior to entering into a joint-venture with a Congolese business partner.
- Green field: opening a new office in the DRC.
- Franchising: opening a franchise of operation in the DRC.