Chad - Trade Promotion and AdvertisingChad - Trade Promotion
Chad’s advertising sector is developing. There are several daily and weekly publications circulated in N'Djamena and other major Chadian cities, a majority of which are in French. Newspapers are limited in circulation. The most widely-read weekly papers are: N'Djamena Bi-Hebdo, L’Observateur, Le Temps, Notre Temps, La Voix, l’ Union, l’Info, Abba Garde, Le Pays, Le Visionnaire and La Nation. The sole daily paper is Le Progrès, published Monday through Friday. Tchad & Culture is a popular monthly publication.
Chad has three television stations: Tele Al-Nasr, Tele Tchad, and Electron TV. These stations broadcast domestically and internationally via satellite. Radio remains the most effective means to reach a large audience. Billboards are common in major cities and are a cost-effective means of reaching a wide audience. A small percent of the population has Internet access; however, Internet access and usage are growing. Blogs are increasingly popular, and most have advertisements.