Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 5/15/2019

Chadian culture emphasizes personal contact to build mutual trust and develop personal relationships before doing business.  U.S. companies should make efforts to visit Chadian clients in person, understand traditions, and learn the commercial environment. 

English is not widely spoken in Chad.  Companies should prepare all sales material in French and/or Arabic.  Even if using an interpreter to conduct business, it is helpful to learn simple pleasantries in French or Chadian Arabic.  Internet connectivity is rising in Chad, but telephone and face-to-face contacts are more effective communications than e-mail.
 

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