Describes what is customary in the market for sales and customer support.
Last Published: 7/12/2019

Bruneian customers, both corporate and individual, expect high-quality sales service and after-sale customer support like many other customers in markets worldwide. Better support and after-sales-service have placed U.S. suppliers in a much better position, compared with their European competitors selling products of equal quality, or Asian competitors that provide lower priced products. Bruneian customers generally have greater confidence in U.S. suppliers’ service and support, due to their well-trained service and support teams. An increasing number of Bruneian buyers would rather invest in higher-quality, more expensive products in order to save expensive maintenance or replacement costs following warranty expirations.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.