This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 7/12/2019

Overview

Numerous U.S. food and beverage (F&B) franchises operate in Brunei.  Auntie Anne’s Pretzels, McDonalds, KFC, Pizza Hut, and Dairy Queen are very popular in Brunei. Starbucks and Burger King entered the market in 2014 and have expanded to four and six outlets respectively. The franchise industry is also popular among investors because it is perceived to be an attractive and relatively safe form of investment.  American burger franchise Wayback Burgers launched in May 2016.

Leading Sub-Sectors

Food and Beverage

Opportunities

Brunei’s consumers seek out U.S. food brands and would likely be well-received, particularly in the fast food industry.

Web Resources

Ministry of Finance Registrar of Companies

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.