Bangladesh - Trade Promotion and AdvertisingBangladesh - Trade Promotion
The Export Promotion Bureau is the local authority that arranges trade fairs both in country and outside of the country.
Bangladesh has a small but growing advertising and market research industry. Product and trade advertisements are the most commonly used sales promotion vehicles in Bangladesh and are carried through the full range of advertising media, including newspapers, magazines, radio, television, billboards, and exhibitions. Television is widely accessible in urban and rural areas, with print media and radio targeting a more limited audience.
Bangladesh has a large and vigorous media sector, with over 400 English and Bengali newspapers and magazines, including over 100 dailies. The primary English-language dailies published in Dhaka include: The Daily Star, The Dhaka Tribune, BDNews24, The Financial Express, The Independent, and New Age. The primary Bengali dailies are Prothom Alo, Kaler Kontho, Ittefaq, Jugantor, Samakal, and Janakantha.
Bangladesh has twenty three private satellite television stations, including: Channel i, ATN Bengali, NTV, RTV, Bangla Vision, Boishakhi, Ekushey TV (ETV), Channel 24, Ekattor, Independent TV, and Jamuna TV. Government-run Bangladesh Betar (radio) offers commercial advertisements, generally in Bengali, while government-run Bangladesh Television (BTV) carries advertisements in English and Bengali. In the private sector, Bangladesh has several FM radio stations, including Radio Furti, Radio Today, Radio Shadhin, and ABC Radio. Broadcast hours of public and private stations vary, with some offering 24-hour coverage.
Satellite television is increasingly popular in urban areas, with most programs transmitted from Hong Kong (Star TV) and India. CNN, BBC, ESPN, the Cartoon Network, Discovery, National Geographic, MTV and other channels from the United States and Europe are also available through local or regional distributors with many carrying local advertising. Local cable TV companies, which have sprung up in Dhaka, Chittagong and Sylhet during the last three years, offer a relatively wide selection of foreign programming.