Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 12/10/2018

Personal relationships are important when marketing products in Bangladesh.  Many companies identify distributors or local agents to market their products on an exclusive basis.  U.S. companies can evaluate potential business partners based on technical capacity, market experience and other factors.  The U.S. Trade Center at the U.S. Embassy works in coordination with the Foreign Commercial Service office in Kolkata, India to offer services to help identify and assess Bangladesh companies as potential business partners.

Many firms service Bangladesh from their regional offices in India, Singapore and other offices in South or Southeast Asia.  As companies become more established in the market, an increasing number choose to open branches or subsidiary offices. 

Consumer goods companies are now beginning to establish manufacturing facilities in Bangladesh.  As well, some companies have begun granting franchise licenses in Bangladesh, including casual theme restaurants, clothing, health spas and specialty goods.
Successful companies adapt their products to the demands of the local marketplace.  This may include smaller packaging to reduce retail pricing and marketing strategies that appeal to local consumer preferences.

 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.