Describes what is customary in the market for sales and customer support.
Last Published: 12/10/2018

Sales service and customer support are critical, particularly for private sector customers.  Marketing consumer durables such as electricity generators, capital machinery, and large air conditioning plants requires sound technical support for installation as well as maintenance needs.  Agents of U.S. firms dealing with these products should maintain sufficient technical staff and spare parts stock to support their customers.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.