Uganda - Market Entry StrategyUganda - Market Entry Strategy
As a growing emerging market, Uganda offers investors many opportunities. With limited online commercial information available, investors are encouraged to meet with prospective Ugandan business partners in person.
Foreign exporters generally partner with local agents who are familiar with Uganda’s bureaucracy and business culture to distribute products. As with other emerging markets, agent quality varies considerably, and foreign investors are encouraged to seek guidance from AmCham before interviewing several agents. See the section on, “Using an Agent to Sell U.S. Products and Services” for more details.
U.S. businesses also can enter the Uganda market through joint ventures with local or regional businesses. The joint-venture allows U.S. firms to take advantage of local and regional expertise while sharing some of the risks with the local firms.
For additional information, contact the American Chamber of Commerce in Uganda (AmCham) at manager@amchamuganda.co.ug, or the U.S. Embassy Kampala’s commercial section at: CommercialKampala@state.gov