Tajikistan - Selling Factors and TechniquesTajikistan-Selling-Factors
As with any country, the marketing and selling of goods and services in Tajikistan must be adapted to its commercial climate and business practices. A U.S. Company needs to conduct a market research to identify opportunities and possible Tajik business partners. Selecting a business partner in Tajikistan should be done only after conducting sufficient due diligence. It can be helpful for U.S. companies to network with American companies already present in the Tajik market. The American Chamber of Commerce in Tajikistan (www.amcham.tj), based in Dushanbe, can also provide helpful information. Due to a weak banking and financial system and ongoing international sanctions against Iranian companies and banks operating in Tajikistan, potential U.S. exporters should be careful when selecting financial institutions, use letters of credit, and other secure financing mechanism in transactions with their Tajik counterparts. Currency fluctuations may require U.S. exporters to adjust prices on short notice. Although the official state language of Tajikistan is Tajiki, Russian remains the language of business.
According to the Constitution of Tajikistan, Russian is the language of international communication. For domestic promotional and advertising campaigns, it is necessary to comply with the Law on Advertising that requires the use of Tajik language in an advertisement’s content. All promotional materials should be translated into Tajik language and/or Russian language before approaching a Tajik company. The choice of Tajiki or Russian will depend on the type of product and the target audience. Finding a reliable and trustworthy local partner known in the business community will substantially ease interactions with regulators and help a U.S. company to understand local consumer customs and behavior.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
According to the Constitution of Tajikistan, Russian is the language of international communication. For domestic promotional and advertising campaigns, it is necessary to comply with the Law on Advertising that requires the use of Tajik language in an advertisement’s content. All promotional materials should be translated into Tajik language and/or Russian language before approaching a Tajik company. The choice of Tajiki or Russian will depend on the type of product and the target audience. Finding a reliable and trustworthy local partner known in the business community will substantially ease interactions with regulators and help a U.S. company to understand local consumer customs and behavior.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.