Tajikistan - Direct MarketingTajikistan-Direct-Marketing
Direct marketing is one of the most effective techniques in Tajikistan, and has been demonstrably effective at major cultural or sports events and in door-to-door outreach. Tajikistan’s unreliable postal system discourages mail marketing. The Mary Kay, Avon, Oriflame, and Faberlic cosmetics distributors are active mainly in Dushanbe and Khudjand, and there is opportunity for development in direct marketing. There are several local advertising firms based in Dushanbe. Television, radio, outdoor advertising, and weekly newspaper publications are the primary advertising venues. For business services, brand recognition campaigns are usually conducted using outdoor advertising. There are several media options. Although there are no private television stations with nationwide coverage, some small private television companies exist in smaller towns. In Dushanbe, there are 12 FM radio stations and one cable television network, which re-broadcasts up to 80 satellite channels in Dushanbe. Much of the population uses satellite dishes to receive a variety of TV programs, mainly from Russia and Uzbekistan. Social media is the recent instrument, which is being used for direct marketing and sales. The largest private marketing and advertisement company in Tajikistan is Total Advertising Group (www.tag.tj)
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.