This is a best prospect industry sector for this country. Includes a market overview and trade data.
Last Published: 6/24/2019

Overview

 201620172018 2019*
Total Market Size3,052,6672,964,0312,823,5502,825,000
Total Local Production2,700,0002,580,0002,590,0002,600,000
Total Exports663,827662,631774,717775,000
Total Imports1,016,4941,046,6621,008,2671,000,000
Imports from the U.S.143,640120,662123,816125,000
Average Exchange Rate: 1.10691.12971.18101.14

*Estimate
$US thousands (total market size = (total local production + imports) - exports)
Data Sources:  Total Local Production: FAS Madrid estimates

Total Exports: Global Trade Atlas (GTA)
Total Imports: Global Trade Atlas (GTA)
Imports from U.S.: Global Trade Atlas (GTA)
Data corresponds to HS code 2208 (Ethyl Alcohol, Undenatured, Of An Alcoholic Strength By Volume Of Under 80 percent Vol.; Spirits, Liqueurs And Other Spirituous Beverages)


Opportunities

The recovery of the Spanish economy and the high number of tourists are having some positive effects on the spirits industry, as consumers are going out again and spending more on leisure and thus, on alcoholic drinks.  Despite being a relevant producer of spirits, Spain imports around 40 percent of the spirits consumed.  The most consumed spirit is whiskey, with tequila and gin still increasing in popularity.
 
The main players within the spirits category have been active in introducing premium and super premium brands in the market to capture higher margins.  Increasing consumer sophistication will benefit premium and super premium brands, especially rum and gin categories, but also bourbon, though the stronger dollar will be a challenge for exporters.

Web Resources

Ministry of Agriculture, Fisheries and Food  

FAS USEU Mission
FAS GAIN Attaché Reports
FAS Madrid Contact: AgMadrid@fas.usda.gov

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