Norway - Trade Promotion and AdvertisingNorway - Trade Promotion

All major types of advertising media are available in Norway.  With the exception of the state-controlled Norwegian Broadcasting Corporation’s (NRK) TV and radio stations, advertising on radio and television is fully developed, and a number of nationwide and local commercial radio stations compete.  City radio stations that broadcast during morning and evening commute times are useful advertising vehicles.  Introduction of digital radio frequencies (DAB) has marginalized radio channels on FM bands and also fragmented the market.  Podcasts are growing fast, and advertising on this platform is catching up.

Norway has high newspaper readership, with circulation figures audited by the newspaper publishers' association.  Extensive demographic information concerning readership is available.  Distinctions are drawn between the four major metropolitan areas and other, so-called trade districts, which number around 100.  Practically all newspaper companies and media houses are undergoing a digital transformation, trying to follow readers and attracting advertisers to digital platforms.

Major Norwegian business newspapers in print and online include:

• Dagens Naeringsliv                    http://www.dn.no
• Finansavisen                              http://www.hegnar.no
• Aftenposten                     http://www.aftenposten.no
• E24                                 http://www.e24.no

 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.