Norway - Direct MarketingNorway - Direct Marketing
There are plenty of options for companies wishing to use direct marketing in Norway, despite the fact that privacy issues and protection of personal data has been moved higher on the agenda by Norwegian consumers and authorities, particularly the Norwegian Data Inspectorate. Norwegian consumers now have an option to reserve the right to refuse receiving direct marketing. A national register for this purpose has recently been established by the Bronnoysund Register Center, the administrative agency responsible for a number of national control and registration schemes for business and industry.
For information on Norwegian direct marketing service providers, contact:
- Norwegian Association of Direct Marketing
Website: http://www.nordma.no
- Norwegian Data Inspectorate
Tel: 011 (47) 22 39 69 00
Website: http://www.datatilsynet.no
There is a wide range of EU legislation that impacts the direct marketing sector. Compliance requirements are more strict for marketing and sales to private consumers. Companies need to focus, in particular, on the clarity and completeness of the information they provide to consumers prior to purchase and on their approaches to collecting and using customer data. The following gives a brief overview of the most important provisions flowing from EU-wide rules on distance-selling and on-line commerce.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Website: http://www.datatilsynet.no
There is a wide range of EU legislation that impacts the direct marketing sector. Compliance requirements are more strict for marketing and sales to private consumers. Companies need to focus, in particular, on the clarity and completeness of the information they provide to consumers prior to purchase and on their approaches to collecting and using customer data. The following gives a brief overview of the most important provisions flowing from EU-wide rules on distance-selling and on-line commerce.