Mexico - Trade Promotion and AdvertisingMexico - Trade Promotion
Mexico has several resources for trade promotion and advertising which include trade shows, articles in printed media, TV and radio advertisements and advertorials, outdoor advertising, and digital advertising.
There are more than 1,500 trade shows per year in Mexico which include industry trade shows and consumer-related trade shows. Mexico City is the top destination for major trade shows. Key cities such as Querétaro, Guadalajara, Monterrey, Veracruz, and Puebla mainly host specialized industry fairs related to the types of industries in their area. Tourist destinations such as Cancun, Acapulco, and Los Cabos are popular for conventions, seminars, and hospitality trade fairs. According to AMPROFEC (Mexican Association of Trade Fair Promotion) there is a total of 150 trade show organizers in Mexico divided into three regions: North, South and Central. For more information about Trade Show organizers and Trade Shows please consult the AMPROFEC website.
Trade shows offer a good opportunity for U.S. exporters to build market insights, research competition, view marketing trends, and network. Participating in a trade show requires investment in time, money, and human resources. The Commercial Specialists of the U.S. Commercial Service can help you identify events and recommend market strategies for your company. In addition, the U.S. Commercial Service organizes U.S. pavilions in several major trade fairs in Mexico and brings delegations of Mexican buyers to major shows in the United States. Please refer to the Events section of each best prospect industry.
Print media is popular for advertising in Mexico. According to the National Chamber of the Publishing Industry (Cámara Nacional de la Industria Editorial Mexicana or CANIEM) there are 420 newspapers and 1600 magazines published in Mexico. Specialized and industry–related magazines are good ways to advertise a service or a product. Articles in these magazines can be paid advertorials. Some magazines directly contact associations or companies for content, offering a space in their publication at a lower cost or as an exchange for content. Some chambers and associations publish their own magazines in printed and electronic versions distributed to their members. Industry-specific directories can generate traffic to the company website.
According to the specialized marketing magazine Merca2.0, advertising content in Mexico in the first half of 2018 was distributed as follows: 55.8 percent television, 19.2 percent internet/digital, 8.9 percent radio, and 16.1 percent other forms including outdoor advertising. Digital advertising appeared on social media such as Facebook and Twitter, in browsers such as Google, and digital content and advertising in YouTube. (For more details on digital advertising see our eCommerce section). Billboards are used extensively for outdoor advertising in Mexico. Both plain–paper billboards and digital signage are noticeable on the streets. Mexico City, for instance, has a total of 3,600 billboards. The Mexican Association of Advertising Agencies (Asociación Mexicana de Agencias de Publicidad or AMAP) is a good source to identify the proper advertising agency for your company marketing and advertising strategies, for additional information please visit the AMAP website.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Trade Shows
There are more than 1,500 trade shows per year in Mexico which include industry trade shows and consumer-related trade shows. Mexico City is the top destination for major trade shows. Key cities such as Querétaro, Guadalajara, Monterrey, Veracruz, and Puebla mainly host specialized industry fairs related to the types of industries in their area. Tourist destinations such as Cancun, Acapulco, and Los Cabos are popular for conventions, seminars, and hospitality trade fairs. According to AMPROFEC (Mexican Association of Trade Fair Promotion) there is a total of 150 trade show organizers in Mexico divided into three regions: North, South and Central. For more information about Trade Show organizers and Trade Shows please consult the AMPROFEC website.Trade shows offer a good opportunity for U.S. exporters to build market insights, research competition, view marketing trends, and network. Participating in a trade show requires investment in time, money, and human resources. The Commercial Specialists of the U.S. Commercial Service can help you identify events and recommend market strategies for your company. In addition, the U.S. Commercial Service organizes U.S. pavilions in several major trade fairs in Mexico and brings delegations of Mexican buyers to major shows in the United States. Please refer to the Events section of each best prospect industry.
Advertising
Print media is popular for advertising in Mexico. According to the National Chamber of the Publishing Industry (Cámara Nacional de la Industria Editorial Mexicana or CANIEM) there are 420 newspapers and 1600 magazines published in Mexico. Specialized and industry–related magazines are good ways to advertise a service or a product. Articles in these magazines can be paid advertorials. Some magazines directly contact associations or companies for content, offering a space in their publication at a lower cost or as an exchange for content. Some chambers and associations publish their own magazines in printed and electronic versions distributed to their members. Industry-specific directories can generate traffic to the company website.According to the specialized marketing magazine Merca2.0, advertising content in Mexico in the first half of 2018 was distributed as follows: 55.8 percent television, 19.2 percent internet/digital, 8.9 percent radio, and 16.1 percent other forms including outdoor advertising. Digital advertising appeared on social media such as Facebook and Twitter, in browsers such as Google, and digital content and advertising in YouTube. (For more details on digital advertising see our eCommerce section). Billboards are used extensively for outdoor advertising in Mexico. Both plain–paper billboards and digital signage are noticeable on the streets. Mexico City, for instance, has a total of 3,600 billboards. The Mexican Association of Advertising Agencies (Asociación Mexicana de Agencias de Publicidad or AMAP) is a good source to identify the proper advertising agency for your company marketing and advertising strategies, for additional information please visit the AMAP website.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.