Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 10/17/2019

With the establishment of large international firms in Mexico and their emphasis on adopting similar marketing strategies to those employed in their home market, the marketing services industry has become more segmented and specialized, offering U.S. companies a complete array of marketing options. The most important promotional tools employed by companies include ‘above-the-line’ (ATL) methods such as paid digital media (and to a lesser extent conventional advertising) and ‘below-the-line’ (BTL) methods such as targeted marketing, trade shows, and direct marketing.

Small and medium-sized U.S. companies entering the Mexican market should work closely with their local distributor/representative in the creation of marketing plans. The leading association in Mexico that coordinates the activities of communication agencies is the Mexican Advertising Association (AMAP):

AMAP – Asociación Mexicana de Agencias de Publicidad
Cerrada de Palomas 36, Col. Reforma Social
11650 Mexico City
Phone: +52 (55) 2623-0561
contacto@amap.com.mx
https://amap.com.mx
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.