Latvia - Direct MarketingLatvia - Direct Marketing
Direct marketing is popular in some industries, and it is easy to attract sales consultants for such marketing strategies due to the affordable salary levels on the local job market. To find out more about direct marketing in Latvia, visit the website of the Latvian Direct Marketing Association.
There is a wide-range of EU legislation that impacts the direct marketing sector. Compliance requirements are stiffest for marketing and sales to private consumers. Companies need to focus, in particular, on the clarity and completeness of the information they provide to consumers prior to purchase and on their approaches to collecting and using customer data. Learn more about the EU legislation covering direct marketing here: European Commission - Your Rights in Consumer Contracts; European Commission – Boosting e-commerce in the EU.