Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 2/4/2019

Advertising revenue in Indonesia was up 8% in 2017 exceeding $10 Billion[1].
The high growth rate of advertising spending in Indonesia can be largely explained by the growth of digital advertising. The main factors driving this shift to digital are fast-growing mobile connectivity among Indonesians and their hyper-social online character, as evidenced by the very high number of social media users in Indonesia.  The expected growth in the e-commerce market will also push digital advertising to continue growing quickly. According to eMarketer’s forecast published in Sep 2015, digital ad revenue will continue to grow at an average rate of 56% through 2019, and its share of total advertising expenditures in Indonesia will rise from 7.3% to 25%.

While digital advertising is growing the fastest, television remains the dominant medium for both coverage and spending. In 2017 about $8 Billion or 80% of the total advertising spending in Indonesia was on television and at least 97% of the Indonesian population watched TV each month. Currently, Indonesia has 394 television stations nationwide, including national TV stations like Global TV, Indosiar, Metro TV, MNC TV, RCTI, Kompas TV, SCTV, Trans TV, Trans7, TVOne, etc., local television stations like Elshinta TV, Radar TV Banten, Baraya TV, DAAI TV, etc., and one state-owned station, TVRI.

Newspapers and radios used to be the second and third most effective advertisement medium in Indonesia, reaching over 70% and 50% of the Indonesian population respectively as recently as 2009. Their popularity, however, is warning as digital media takes over. In 2017 the Internet achieved a penetration level of 55% of the Indonesian population, reaching 143 million users[2]. Despite its declining popularity, however, newspaper advertising spending is still the second largest after TV, taking about 19%[3]  of the total ad spending in Indonesia.  Advertising in local newspapers is still a recommended way to introduce new products, particularly in areas of purchasing power concentration, such as Jakarta and West Java. another option is local outdoor advertising. Local advertising agencies can assist in arranging films, slides, and posters and signboards for bus exteriors, bus stop shelters, and bridges.

A list of the major and recommended newspapers and business journals (in the Indonesian language, except noted otherwise) follows below.  Website addresses are provided where available.

Daily Newspapers:
Bisnis Indonesia (http://www.bisnis.com/)
International New York Times (English) (https://www.nytimes.com/)
Jakarta Globe (English) (http://jakartaglobe.id/)
Jakarta Post (English) (http://www.thejakartapost.com/)
Jawa Pos (https://www.jawapos.com/)
Kompas (https://www.kompas.com/)
Kontan (http://www.kontan.co.id/)
Koran Jakarta (http://www.koran-jakarta.com/)
Koran Sindo (http://koran-sindo.com/)
Media Indonesia (http://mediaindonesia.com/)
Rakyat Merdeka (http://www.rakyatmerdeka.co/)
Republika (https://www.republika.co.id/)
Suara Karya (http://www.suarakarya.id/)
Suara Pembaruan (http://sp.beritasatu.com/home)
Tempo (https://koran.tempo.co/)
The Wall Street Journal Asia (English) (https://www.wsj.com/asia)
 
News Magazines:
Gatra (Weekly) (https://www.gatra.com/)
Tempo (Weekly) (https://majalah.tempo.co/)
Tempo (Weekly) (English) (https://magz.tempo.co/)
Warta Ekonomi (Twice a week) (www.wartaekonomi.co.id)
 
Business Journals:
Financial Times (Daily, English) (https://www.ft.com/)
Info Bank (Monthly) (http://www.infobanknews.com/)
Swasembada (Monthly) (swa.co.id)
The Economist (Weekly, English) (https://www.economist.com/)

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.