Describes what is customary in the market for sales and customer support.
Last Published: 2/4/2019
One critical aspect of a product's successful launch and sustainability is customer support and after-sales service.  Some U.S. firms face difficulties providing this support due to distance from the U.S. and the costs of maintaining product support facilities.

Although some local distributor partners may have their own sales and customer service networks, U.S. firms should be prepared to invest substantial amounts of capital and manpower into making their local partner a first-class service provider.  Regardless of a company’s international reputation, Indonesian consumers value a firm that can provide on-the-ground customer support. They expect to have their customer service needs addressed locally with quick turnaround times.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.